Co-Creation: The Lego Story | Ivy Exec
Case study: Reviving Lego's product and its glory | by Sarah Saccomanno | Bootcamp
LEGO's Co-creation- Profit and Innovation around the brick box
Co-creation strategy — Ideas.Lego.com Case Study | by Gloria Worlikar | Medium
Why Your Company Should Embrace Co-Creation
Co-Creation at Scale for International Development - DesignThinkers Group | USA
Lego to BMW: How brands have used co-creation to earn consumer trust
Marketing Matters: Co-creation takes over at LEGO
Kids Included: The LEGO Group
LEGO online community case study: what benefits do they get? - UserPRO
The Co-creation Canvas: how to innovate with customers and business partners
The Co-Creation Imperative. Experiencing with LEGO® Serious Play®
LEGO online community case study: what benefits do they get? - UserPRO
5 Examples of Co-Creation | Daily Marketing Read
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
Building communities with Lego: let the users do the heavy lifting | Media & Tech Network | The Guardian
Case study: How the LEGO Group promotes integrity in its operations - SustainCase - Sustainability Magazine
How LEGO's Mind-Blowing Digital Makeover Skyrocketed Efficiency: A Case Study on LEGO
How Lego clicked: the super brand that reinvented itself | Lego | The Guardian
Using Lego as a Design Thinking Artefact
PDF) Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation
Lego to BMW: How brands have used co-creation to earn consumer trust
LEGO IDEAS - Blog - 10K Club Interview: Meet Thomas Wosch of Lego Observatory - Mountain View
